The fashion label N. Shroff creates high end women’s wear for the self-confident woman who enjoys dressing in high-quality and sophisticated clothing. These high end garments are extremely versatile allowing the wearer to personalise her look to suit her own style for any occasion – High-end / casual-chic for every day and every night. Even a top can magically be turned into a dress when worn in a different way. Furthermore, it is important to the label to build a bridge between artistic and commercial values with its products. It is also significant that the fashion is produced in Austria: Made in Austria!
The products are characterized by individuality. The core principle behind the fashion label is the integration and combination of various entities. The designer’s diverse cultural experiences and international identity influence her design concepts as well as the colours and materials she chooses to work with. The main idea behind N.SHROFF is to incorporate different entities that are generally in opposing stances, to allow new creative and innovative designs. The garments are designed with the intention to give consumers a new and unusual look by combining Indian/ oriental fabrics, styles and colours with Western shapes, patterns and tailoring, and vice versa, western materials with oriental patterns upholding a keen sense of individualism, confidence and vivaciousness. The clothing ranges from tops, dresses, shorts and skirts to coats, jumpers, jackets, and trousers. The garments are youthful and eclectic, energetic and cheeky – ideal for a confident urban woman. Each garment is made from high quality materials, mainly silk, jersey and modal, and cashmere and wool.
The well-being of women and thus her appearance is of big importance to the label. It aspires to understand and satisfy the expectations of its urban clientele with a truly innovative and individualistic personality. The limited number of individual pieces in the collection gives the customer a feeling of being unique in wearing something special. The collection pieces are not mass produced, but made in so-called “limited editions”. In addition to the new design concept catering to a high-end market the clothing is produced in Vienna / Austria which showcases good quality and ensures shopping with a good conscience.
Das Wohlbefinden der Frau, und somit auch die Einzigartigkeit ihres Auftretens ist dem Modelabel N.SHROFF ein grosses Anliegen. Durch die limitierte Anzahl einzelner Kollektionsstuecke, verleiht das Label dem Kunden auch das Gefuehl ein Unikat, also etwas Besonderes zu tragen. Die Kollektionsstuecke werden nicht massenproduziert, sondern in sogenannten „limited editions“ hergestellt. Die Ware wird in Wien/Oesterreich produziert und versichert zusaetzlich zu den neuen Designkonzept, das Einkaufen mit einem guten Gewissen.